Design, target and automate every lending campaign.
One console to build audiences, orchestrate journeys across SMS, WhatsApp, email, voice and missed call, and prove the ROI of every send.
Overview
From acquisition to lifecycle, all in one place.
Acquiring and retaining borrowers in emerging markets means meeting them where they already are: SMS, WhatsApp, voice and missed call. Campaign Management lets growth and lifecycle teams build precise audiences, design multi-step journeys, and launch across every channel without stitching together separate point tools.
Consent, throttling and compliance are built in from the start, and real-time analytics tie every message back to applications, disbursals and repayments, so you can see which campaigns actually move the book, not just open rates.
Targeted acquisition
reach the right segments with the right offer across every channel.
Automated lifecycle comms
onboarding, cross-sell, renewal and win-back journeys run themselves.
Measurable ROI
attribution links each campaign to applications, disbursals and repayments.
Everything a lending marketer needs.
Audience building, multi-channel orchestration, compliance and analytics, in a single, lending-aware platform.
How it works
- 01
Build audience
Define your target segment from demographic, behavioural and credit attributes with the visual builder.
- 02
Design journey
Lay out the multi-step, multi-channel flow with triggers, branches, wait steps and channel fallbacks.
- 03
Launch
Go live with consent checks, throttling and quiet-hours controls enforced automatically.
- 04
Measure
Track delivery, response and conversion in real time, attribute ROI, and iterate on what works.
Features
What you can do.
Lifecycle-Based Targeting
Segment borrowers by behavior, credit score, tenure, and repayment patterns, and speak to them when it matters most.
Outcomes
Targeted Acquisition
the right offer reaches the right segment on the channel they use.
Automated Lifecycle comms
onboarding, renewal and win-back journeys run without manual sends.
Measurable ROI
every campaign is attributed to applications, disbursals and repayments.
Get started
Plan your first multi-channel campaign with us.
Tell us a segment and an offer. We’ll design the audience, the journey and the attribution model, and walk you through what to expect at launch.